Once A Booming Cotton Town, Trimble, Tennessee faces an optimistic future as entrepreneur and hometown resident Michael Ballard opens the Full Throttle S’loonshine Distillery the weekend of June 6th and 7th. Michael Ballard’s partner Jesse James Dupree will host the ground breaking ceremony for American Outlaw Spirits, the corporate concern that owns and operates Jesse James America’s Outlaw Bourbon. This grand opening is a celebration for not only the principal visionaries, but for the entire community who will come out en masse to witness a rebirth of commerce and job creation. In addition to tours of the Full Throttle Distilleries, there will be live entertainment on Friday night by Aaron Tippin, with Jesse James Dupree’s Jackyl performing Saturday. Additional appearances will be staged throughout each day, with a custom car show on-site wherein awards will be presented to the top classes.
With the opening of both Full Throttle S’loonshine and American Outlaw Spirits distilleries, the residents of Trimble, and the greater population of the state of Tennessee will witness the rebirth of an American city. Located just west of Jackson, in the northwest corner of the state, Trimble was incorporated in 1905, and has a population between 600 and 700 residents. Mayor James A. Davis, a lifetime resident, was appointed Vice-Mayor in 2001, and then elected to the post of Mayor in 2002. He was re-elected in 2008 and 2012, and currently serves on the Board of Directors of the Northwest Tennessee Development District, representing Dyer County. As he celebrates job creation, urban development, and the rebirth of a town where he has spent his entire life, Davis shares, “It is great to have Michael back in Trimble. He has become a major success, and on behalf of the entire community we welcome him, Jesse and the Full Throttle S’loonshine Distillery. His return to his hometown and the commitment he exhibits in creating jobs for the residents of the county goes a long way towards supporting the urban development of Northwest Tennessee.”
Partners Michael Ballard and Jesse James Dupree have built these brands with hands-on vision and palates. Both successful prior to forming a partnership, the duo launched the television show Michael Ballard’s Full Throttle Saloon on the Tru-TV television network which has seen ratings grow exponentially over five seasons. They individually launched spirit companies, and on Ballard’s vision have committed significant resources to planting roots in the town of Trimble. Ballard offers, “Growing up in the community, I witnessed a thriving local economy face hard times. It forced me to leave Trimble, and build success elsewhere. The Full Throttle Saloon has afforded me the resources to return with the intent of supporting a community that did so much for me as a young man. Now a father, I could not be happier to witness my daughter going to the same school I did. I look forward to being a part of job creation, and providing opportunities for the population of Northwest Tennessee.” Dupree adds, “The rebirth of this American city will provide a destination for thousands of people each year to come and visit and that goes perfectly with Jesse James bourbon and Full Throttle S’loonshine because each bottle is full of what we call ‘Liquid America!'”
Last year, Michael Ballard and Jesse James Dupree challenged the Tennessee Whiskey labeling law aiming to repeal legislation the duo and many others view as monopolistically one-sided benefitting Jack Daniels. They claimed before the council that by limiting the term “Tennessee Whiskey” to those spirits aged in unused oak barrels, created an uneven playing field per the existing shortage that gravely impacts all smaller distilleries who do not own internal cooper plants. The lobbying did not fall on deaf ears, and the consideration for repeal was moved to summer study panels. Ballard and Dupree have vowed to not capitulate in their quest versus the goliath that is Louisville, KY based Brown-Forman Corp., who first proposed the establishment of this Tennessee Whiskey law. They are joined by George Dickel, British conglomerate Diageo PLC and others. Ballard and Dupree jointly state, “If a car is manufactured in Michigan then it is a Michigan car just like any whiskey made in the state of Tennessee is a Tennessee whiskey. “