DEAD POET SOCIETY Release “I Never Loved Myself Like I Loved You” Video


Los Angeles-based alt-rock outfit DEAD POET SOCIETY have released the video for their song “I never loved myself like I loved you,” which is featured on their debut album -!- (said as “The Exclamation Album.”). Watch it here.


The video is an impromptu, one-take affair, which sees lead singer Jack Underkofler slowly unravel as he walks the streets of L.A.. Like much of -!-, the video highlights the emotional and self-reflective adversity that the band exercises through their music.


“This video was completely shot by accident,” the band explains. “We were in the process of pre-production, getting test shots with our iPhones. We improvised a possible scene and ended up capturing a moment that resonated with us all so strongly that we felt we had to release it as the actual video itself. It’s not perfect in terms of its aesthetic or technical value, but the imperfection is what this song is about. For us, this video captured the exact emotions and feelings that went into writing this song, and that’s what matters.”


Underkolfer recently spoke with The Recording Academy/GRAMMY.com for their ongoing segment “Herbal Tea & White Sofas.” Watch it here.


Dead Poet Society are receiving some well-deserved recognition on the strength of their new album. The record’s lead single, “.CoDA., ” is the band’s first track to chart in the Top 25 at Active Rock. The band also announced its first tour of 2021, supporting their longtime friends in Badflower on a North American run this fall. All dates are below.




LISTEN TO DEAD POET SOCIETY:
“.intoodeep.
.CoDA.
“.loveyoulikethat.
 
 DEAD POET SOCIETY ARE:
Jack Underkofler — Vocals/Guitar
Jack Collins — Guitar
Will Goodroad — Drums
Dylan Brenner — Bass


DEAD POET SOCIETY
On Tour w/ Badflower & Teenage Wrist


Sept 21 – Charlotte, NC @ Fillmore
Sept 22 – Pittsburgh, PA @ Stage AE
Sept 23 – New York, NY @ Webster Hall
Sept 25 – Dover, DE @ Firefly*
Sept 26 – Louisville, KY @ Louder Than Life*
Sept 28 – Montreal, QC @ Astral
Sept 29 – Toronto, ON @ The Axis Club
Sept 30 – Detroit, MI @ St Andrews Hall
Oct 1 – Grand Rapids, MI @ 20 Monroe Live
Oct 2 – Chicago, IL @ Bottom Lounge
Oct 3 – Milwaukee, WI @ The Rave
Oct 5 – Kansas City, MO @ Granada Theater
Oct 6 – Lincoln, NE @ Bourbon Theater
Oct 7 – Denver, CO @ Gothic Theatre
Oct 9 – Sacramento, CA @ Aftershock*
Oct 10 – Boise, ID @ Knitting Factory
Oct 12 – Seattle, WA @ Neumos
Oct 13 – Spokane, WA @ Knitting Factory
Oct 16 – Los Angeles, CA @ The Fonda
Oct 17 – San Diego, CA @ The Observatory
Oct 18 – Phoenix, AZ @ The Pressroom
Oct 20 – Houston, TX @ Warehouse Live
Oct 21 – Corpus Christi @ Brewster St Ice House
Oct 22 – Dallas, TX @ HIFI
Oct 23 – Little Rock, AR @ Revolution
Oct 24 – Huntsville, AR @ Mars Music Hall
Oct 26 – Mobile, AL @ Soul Kitchen
Oct 28 – Ft. Lauderdale, FL @ Culture Room
Oct 29 – Tampa, FL @ Januus
Oct 30 – Atlanta, GA @ The Masquerade (Heaven)
Oct 31 – Nashville, TN @ Basement East


*- Festival Date

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