‘Beauty of Horror’ Creator Alan Robert Launching MONSTER CHOMPERS NFT Collection This Halloween

Just in time for Halloween, rockstar-turned-bestselling artist Alan Robert is dropping his very first NFT collection, featuring 10,000 uniquely designed monsters called Monster Chompers on October 31st. The Life of Agony bassist and Beauty of Horror creator has partnered with top software agency Way Too Digital to develop the limited, one-of-a-kind, digital collectibles. Way Too Digital is the same group behind several high-profile projects for Gary Vee, NTWRK, and Cardano. Check out Monster

Chompers NFTs at https://monsterchompers.com.
Watch the video: https://vimeo.com/622763238

Each non-fungible token (NFT) has a varying set of character traits that determine its rarity. First off, there are multiple monster species available, such as vampires, werewolves, mummies, zombies, and more. Secondly, each character is depicted chowing down on a bizarre selection of meals from the All-Nite Eatery Menu. Delicacies include Spaghetti & Eyeballs, Rancid Ratatouille, and Spicy Shrunken Heads Skewers, to name a few. All elements were hand-drawn by Robert and randomly generated using algorithms to produce 10,000 unique combinations. The Monster Chompers NFTs are then minted and live on the Ethereum blockchain.

“This NFT collection has been an absolute blast to work on. Monster Chompers takes two of my favorite things: horror and comedy, and throws them in the blender together to produce something hilarious, twisted, and completely unique,” said Alan Robert“Working closely with the fantastic team at Way Too Digital has been an awesome and eye-opening experience, too. I’ve learned so much about how NFTs are revolutionizing the digital art space. It’s such an exciting time, and I can’t wait to unleash Monster Chompers on the world this Halloween. This collection is just the beginning for the brand, too. There are already plans in the works to expand the IP into other media as well.”
“This is by far our most exciting and fun generative NFT avatar project,” said Way Too Digital’s Founder & CEO Agustin Rodriquez“It has been an amazing experience working with an artist of Alan’s stature, and every time we receive new materials from him, it makes us tickle and smile. He not only manages to create a strong emotional connection between his artwork and the community, but also with people like us who are new to the horror genre. We’re also very happy that Monster Chompers will be the first project launching on our new white-label NFT platform with a built-in secondary market. That way, it keeps the whole user experience on-brand, similar to how NBA Top Shop did with sports.”

About Alan Robert:
Alan Robert is best known for being the bassist and primary songwriter of the popular New York-based band Life of Agony for over three decades. The group’s River Runs Red debut was hailed by Rolling Stone as one of the “Greatest Metal Albums of All Time” (https://bit.ly/3EHDAfH). Life of Agony has released six studio albums to date, and has sold over one million records worldwide. A new, full-length documentary about the band titled The Sound of Scars will be released in early 2022 . Outside of music, Alan Robert is a prolific artist and visual storyteller, named “The King of Horror Coloring Books” by Revolver Magazine (https://bit.ly/3AE5BCa). In 2016, his hit adult coloring book series The Beauty of Horror exploded on the scene and immediately became an Amazon #1 bestseller. It was featured in The Wall Street Journal (https://www.wsj.com/articles/BL-SEB-97154) and GQ (https://bit.ly/3CFuRbW). It’s Christmas claymation video went viral with 7.5 million views (https://youtu.be/c_iBG0ZgmPo), and the latest release in the series The Beauty of Horror 5: Haunt of Fame is a twisted homage to some of pop culture’s most beloved celebrities. It was released in August 2021 by IDW/Penguin Random House and took Amazon’s #1 Hot New Release spot in multiple categories. Alan Robert studied cartooning and illustration under the guidance of legendary Thor artist Walt Simonson at The School of Visual Arts in New York City, where he attended on scholarship.
About Way Too Digital: 
Way Too Digital is a software development agency specialized in building digital products using emerging technology. Nowadays has been focused on dApps for the blockchain space: DAOs, NFTs, Metaverse and Smart Contracts for clients such as Gary Vee, NFT42, Cardano, NTWRK, Pixelynx, Crucible, SpankChain and many other interesting startups.

Website: https://www.monsterchompers.com
IG: https://instagram.com/monsterchompers
TW: https://twitter.com/monsterchomp3rs
FB: https://facebook.com/MonsterChompers
Discord: https://discord.gg/C7Evgnsf

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